First impressions, consistent content, and active discussions play a huge role in whether or not a member returns to your community. But how do you make your community sticky enough to keep them coming back time after time?


🤝 Build relationships

As the creator of your community, you’ll need to act as the host of the party; particularly when your community is still new and growing. Help encourage conversations by utilizing member tagging.  You can tag to make introductions on a thread or to loop others in on a discussion. Your seasoned members will appreciate that you thought of them and they’ll likely want to help guide new members, too!


📊 Use data to build upon popular topics

Do more of what works best! Your Analytics panel can help you find content sweet spots by identifying the most active topics, helpful comments, and your most engaged spaces. We’ve crunched the numbers, so you can focus on sharing more of what your members love most.





💡QUICK TIP
Rewview your most active topics to determine which matter content creates the most interest. Does your community favor quick start guides, use cases, or do they simply engage more with product updates or stories from other members?


🔎 Keep an eye on new members

Introduce new members to the wealth of resources available to them in your community, it’s the reason why they joined! The more comfortable they feel navigating the community, the longer they’ll stick around. 

Knowing where to start can be difficult for new members, especially as your community grows. Break the barrier to engage by customizing your onboarding settings and help guide members as they join. While your community is small, tag new members into active discussions where others are already networking and connecting.



👀 Help the lurkers out

Lurkers sometimes get a bad reputation, but they’re often just as involved. Although lurkers follow a discussion without contributing, they’re still listening. Help them to feel part of the community by offering them more ways to engage, including opportunities that don't always require being in the spotlight. Gather their thoughts with polls or surveys they can complete anonymously, reward their contributions when they do break their silence (simply noticing their presence will do), or take the guesswork out of starting a discussion by creating a "Getting Started" guide with tips on how & what to contribute in your community.

Remember, lurkers account for a large percentage of most communities, so consider what’s valuable for them to read, watch, or like— then include those content types in your engagement calendar!


🤔 Welcome feedback and suggestions

The feedback gained from your members can help you improve what you create, but it also helps your members feel that their contributions shape the future of your brand, courses, and offerings.

Help your members feel heard by providing them with a dedicated space to share their feedback and suggestions. Then, respond to those members who take the time to provide feedback - it encourages other members to give their feedback openly too. Your members are always happy to hear from you, even if you can’t implement every suggestion!





Focus on your members and their experiences to build a healthy, bustling community and you’ll easily win them over!